Black Friday is on November 25, a worldwide event that you can not forget about if you have a local business. Cyber Monday is the Monday following Black Friday and companies created it to persuade people who had not been able to take advantage of Black Friday to make purchases online. This year, Christmas shopping […]
A Marketing Plan is a plan that serves as a tool to raise the marketing strategies of a company, business or person, defining its objectives, target customer, its value proposition and its business model. The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as […]
Social networks are an effective tool to measure the social thermometer, they are great to find out which are the day to day topics, which are the ones that are of interest to people, and also allows to easily monitor topics and to know the opinions of the audience in real time. Communication professionals have […]
Knowing how to use social networks correctly when there is danger or emergency can save our lives. A few terrible natural disasters have happened with thousands of tweets, Facebook posts, Instagram photos, information, videos and images of all kinds, and thousands of shared feelings. Social networks have served in minutes as a very fast channel […]
Marketing focuses on establishing, developing and maintaining ongoing relationships between buyer and seller as a source of mutual benefits for the parties. The concept of creativity based on marketing is synonymous with innovation; having concrete ideas, well developed and structured, will take you to bigger areas in respect to the competition. Creativity: When we read […]
Buying followers is one of the bad practices that has become fashionable in digital marketing. If you access Google and type in “buy followers” on the search engine, you will see that you will have many options to carry out this practice and make your account appear to have an enviable audience. But then, why […]
Visual creativity is about going beyond an idea. Digital marketing has become an effective communication channel that companies are increasingly using, thanks to its advantages, which is why it is important to recognize that digital marketing Involves direct visual creativity. Creativity and business have many possibilities of projection and mobility within digital marketing, advertising brands […]
Today the spread of new products and services tends to be found quickly and effectively on the internet and the world is constantly changing. Digital marketing has opened up endless possibilities for businesses to get in touch with their customers and expand their market, regardless of whether they are small or large companies. So if […]
In digital marketing, content is very important, but you also have to consider the design, because an image says more than a thousand words. The design of images for social networks should convey a message with objectivity, no doubt of interpretation, clear and attractive. Digital graphic design involves a process of visual communication that consists […]
Developing a personal brand consists of identifying and communicating the characteristics that make it stand out, be relevant, different and visible in a competitive and changing environment. A personal brand is a job that requires effort, patience, dedication but above all, requires specific and concrete strategies that lead, in an organic way, to the viralization […]
