Black Friday is on November 25, a worldwide event that you can not forget about if you have a local business. Cyber Monday is the Monday following Black Friday and companies created it to persuade people who had not been able to take advantage of Black Friday to make purchases online. This year, Christmas shopping […]
A Marketing Plan is a plan that serves as a tool to raise the marketing strategies of a company, business or person, defining its objectives, target customer, its value proposition and its business model. The biggest mistake that a company’s marketing managers make when entering social networks is not giving it the same value as […]
Social networks are an effective tool to measure the social thermometer, they are great to find out which are the day to day topics, which are the ones that are of interest to people, and also allows to easily monitor topics and to know the opinions of the audience in real time. Communication professionals have […]
All brands have a history. However, this is not always visible or obvious to customers. Wonderful, untold stories can make the difference between a simple product and an inspiring product; Between any company and a company with meaning. That is what storytelling achieves in people. Storytelling has become popular in marketing as a tool to […]
