Facebook remains the most influential social network in the last few years. Preferred by its audience and the most competitive in the market, not only because of its powerful reach in terms of business, but its constant innovation and its positive changing platform. The social network launched the application called ‘LifeStage‘, apparently intended exclusively for […]
We get it you want killer content, amazing visuals and a unique look to stand out in social media but more often than not voice gets overlooked. In the fast developing world of social media, people don’t want brands to be talking to them as if they were dollar signs. They want authentic communication. Finding […]
I bet you were surprised when Instagram introduced their new algorithm to change the order of its feed – we were too – but don’t panic just yet. Here at Yagu Group we want to break it down for you to better tackle your Instagram marketing with this recent update. According to Instagram, on average, […]
At Yagu Group we understand marketing is just one of the many duties small businesses must tackle every day, and with the growing market today, it is even harder for small businesses to get noticed on social media. Whether you are looking to get attention in your local community or don’t know how to get […]
Sometimes, especially for small businesses, it can be tough to translate your traditional target audience into the social media landscape. Therefore, the first thing you should do to make sure this transition is as successful as possible is to focus solely on who your usual consumer is and identify their demographics and psychographics in-depth. Whatever [...]
Facebook remains the main social media hub for both, established brands and smaller ones that are trying to gain traction among an ever more distracted online audience. So how come some brands are more successful than others at attracting followers? The answer may as well lie in their Ad budget for this platform. Nowadays, relying [...]
Today, social networking sites are at the center of countless digital marketing strategies. Their power to influence and connect with consumers is undeniable, making it a must for any successful business in the 21st century. At YAGU we are committed to moving forward in the digital era by offering social media marketing services that are [...]
The exponential growth of social media has given way to a new form of advertising. Influencer Marketing is based on the premise that consumers are growing skeptical of corporations, and now rely on each other for trusted advice. Therefore, marketers are tapping into the social media personalities or “influencers” that have managed to build a [...]
Spent on social media ads is becoming one of the fastest growing in the industry. In fact, it is well-known that investment in this medium tends to be rewarding, not only to generate leads/sales, but to increase consumer engagement and build strong relationships. Social media ads are particularly easy to use and very flexible to [...]
It is crazy to think that a mobile-app launched only a couple years ago has already gathered enough attention to worry marketers around the world. However, Snapchat’s unique perspective on social interactions and its incredible appeal to the 13-24 year-old demographic, which encompasses almost half of the platform’s 100 to 200 million daily active users, [...]
