Search Engine Marketing and Search Engine Optimization aim to increase visibility in search engines, such as Google, Bing, and Yahoo. SEO is used to gain traffic in an “organic,” “unpaid” way by securing a better rank in the search results on search engines. This is paramount to any business, because most traffic in the web [...]
Providing your target audience with valuable, relevant content has never before been so important. No matter the size of your business, or who you intend to reach, finding the right content that resonates with your particular audience is key in building long-lasting relationships and developing consumer trust. It is not enough to tell consumers what [...]
Data has become the driving force behind the decision-making process in the world of digital marketing. In fact, without proper data analysis it is almost impossible to make effective and informed business decisions. At YAGU we want to make sure that your digital campaigns are the most successful and your dollar is well spent. Therefore, [...]
It is crazy to think that a mobile-app launched only a couple years ago has already gathered enough attention to worry marketers around the world. However, Snapchat’s unique perspective on social interactions and its incredible appeal to the 13-24 year-old demographic, which encompasses almost half of the platform’s 100 to 200 million daily active users, [...]
For some time it was just a novelty, a trend some thought would eventually pass. However, several years and millions of users worldwide later, Instagram has become the go-to social media platform for many. In fact, it has gained significant importance in the world of digital marketing by providing social engagement above all else. Its [...]
