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Posts Tagged ‘Influencer‘

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Social networks are an effective tool to measure the social thermometer, they are great to find out which are the day to day topics, which are the ones that are of interest to people, and also allows to easily monitor topics and to know the opinions of the audience in real time. Communication professionals have […]

Sometimes, especially for small businesses, it can be tough to translate your traditional target audience into the social media landscape. Therefore, the first thing you should do to make sure this transition is as successful as possible is to focus solely on who your usual consumer is and identify their demographics and psychographics in-depth. Whatever [...]
The exponential growth of social media has given way to a new form of advertising. Influencer Marketing is based on the premise that consumers are growing skeptical of corporations, and now rely on each other for trusted advice. Therefore, marketers are tapping into the social media personalities or “influencers” that have managed to build a [...]
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