Black Friday y Cyber Monday, ¿qué es, y qué estrategia de Marketing debes aplicar?

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El Black Friday es el día 25 de Noviembre un evento que se ha convertido en Mundial y que no puedes olvidar si tienes un comercio local. El Cyber Monday es el lunes siguiente al Viernes Negro y las empresas lo crearon para persuadir a la gente que no había podido aprovechar el Black friday a realizar compras netamente online, así las personas de todo el mundo podían acceder.

Este Viernes negro es el día que se inauguran las compras navideñas con grandes rebajas tanto en el pequeño comercio como en los grandes centros comerciales en todo el mundo. Los comercios lanzan una estrategia de marketing publicitario basadas en  ofertas unos días antes del Black Friday, esto llama la atención de las personas y van captando audiencia para el tan esperado dia.

  • Cambia la publicidad todos los días: Sea lo que sea que vendas, deberías poner cada día de duración de la campaña algo diferente, por ejemplo sacar cada día una nueva oferta del día, una oferta de tus productos con más margen de un 20% para animar cada día a la compra
  • Usa Técnicas diferentes: Se esperan descuentos importantes para el Black Friday pero no solo un descuento en precio, también puedes mejorar condiciones de compra, por ejemplo, “Envíos Gratuitos”. También puedes ofrecer productos que no están disponibles el resto del año, ediciones limitadas de un producto o haz un servicio especial para este día
  • Usa tu pagina web: Anuncia lo que vas a hacer en tu página web, aquí es un entorno perfecto para captar la atención de tus clientes y recoger su interés, además si usas técnicas de remarketing podrás hacer una publicidad más efectiva en google.
  • Usa las redes sociales al máximo: Mostrar tus anuncios en Facebook, instagram, twitter u otra red social que utilices a un público similar a tus compradores es una estrategia ganadora. En Facebook puedes crear audiencias que se parezcan a personas por sus intereses o por las acciones que hacen en la red social.
  • No retires tu landing page después del Cyber Monday: Si creas una landing page permanente para el viernes negro, acumularás SEO durante todo el año y estarás en los primeros puestos durante las fechas clave. Eso sí, asegúrate de que el contenido sea relevante en todo momento.

La estrategia de Marketing para estas fechas, deben ser aprovechadas al máximo y no hay derecho a equivocarse debido a que puedes llevar a tu empresa al éxito o no. Por eso siempre es bueno tener un equipo de expertos que te ayuden a crear una estrategia de marketing digital donde la competencia quede atrás definitivamente. En YAGU Group contamos con profesionales en el área de diseño, de contenido, publicidad y más que harán un excelente trabajo, para posicionarse en redes sociales.

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